The 2021 edition of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, fully lived up to the expectations of the exhibitor companies who had invested in the show as an opportunity to meet their customers and present their latest product innovations in person.
Shigeru Ban, who has made lightness and sustainability his signature style, illustrated to the audience at Cersaie 2021 the infinite architectural potential of inexpensive, completely natural materials. Odile Decq and Benedetta Tagliabue emphasised the importance of the tactile and sensorial aspects of architecture.
A video clip and brochure illustrate the four pivotal points on which the sustainability of the Italian ceramic industry is based: process sustainability, product sustainability, sustainability certifications, and social responsibility. Ceramic tiles lead the way with the first ISO international sector standard for sustainable products.
The latest porcelain tile collections are no longer adopted exclusively as floor and wall coverings but are increasingly being used to define and divide up spaces by means of their colours and textures, and they are even taking on a new role as furnishing and interior design elements.
A short film and a publication entitled "Atlas of Italian Ceramics, Surfaces for Architecture and Urban Space from 1945 to 2018" describe how Italian companies have sold their products all over the world, contributing to the visibility of the “Made in Italy” trademark and promoting the uniquely Italian vision of modern living.
Italian ceramic tile is a material that comes in enormous array of designs and colours and in sizes ranging from just a few centimetres to side lengths of 1.5 metres. It can be used on floors and walls and for bathroom and kitchen countertops.