Certified Transparency
Data on the environmental performance of ceramic products is independently verified throughout their entire life cycle (LCA), providing clear, measurable and accessible information
Today, choosing a material for your home is no longer just a matter of aesthetics or budget, but also of making informed decisions. That is why the ceramic industry transparently discloses its environmental impacts. The key tool is LCA (Life Cycle Assessment), a rigorous analysis that tracks a ceramic tile throughout its entire life cycle: from raw material extraction and firing in kilns to everyday use in the home. Every single stage is measured, translated into clear figures and verified by independent certification bodies. The result? An honest and transparent environmental profile that enables everyone to make informed choices and understand the true value of the materials they choose to have beneath their feet.
Only natural raw materials
Ceramic is made from natural raw materials such as clay, feldspar, sand and kaolin using technologies that minimise energy usage and maximise process water recycling. The resultant materials are highly durable and non-deformable, resistant to frost and chemicals, hypoallergenic and odourless. Modern WCs also contribute to sustainability as they consume less water, thereby saving on use of this precious primary resource.
