Ceramic does not deteriorate or expand
Ceramic does not deteriorate or expand. Some floors don’t deteriorate or expand… as long as they are maintained at a constant temperature. But ceramic does not contain plastic, it does not deteriorate or expand, and it is extremely hard wearing.
Heat may seriously affect the surface coverings in your home, resulting in dimensional changes and an uneven surface. If for example you leave a candle or a plastic object exposed to direct sunlight behind a closed window in summer, it will deform permanently as the temperature rises above a certain level. But because ceramic is fired at 1200°C, it can easily withstand even the highest temperatures that may occur in an interior, maintaining its original surface flatness and dimensions.
“Made in Italy” is much more than an indication of geographical origin. It enshrines for a set of values recognised the world over, including quality, transparency, leadership in design, innovation and environmental sustainability read more >