Ceramics of Italy debuts “Giardino all’Italiana” at Coverings 2023

An inspiring new booth besigned by HDR showcases Italian design and the industry’s commitment to sustainability and wellness
By Brittney Harmond
18.04.2023 - 21.04.2023
Orlando, FL (USA )

Now in its 33rd year, Ceramics of Italy is thrilled to return to Coverings – North America’s largest international tile and stone exhibition – at the Orange County Convention Center in Orlando, Florida from April 18-21. At the center of the Italian Pavilion, organized by Confindustria Ceramica (the Association of Italian Ceramics), Ceramics of Italy will debut a brand new booth designed by leading architecture and interiors firm HDR that will serve as an inspiring display of Italian design, biophilia, and hospitality. Surrounding the booth in the South Hall, over 60 premier Italian brands will showcase innovative new ceramic tile and installation products demonstrating the latest advancements in technology, sustainability and design.

Serving as the literal and figurative heart of the Italian ceramics industry at the show, the Ceramics of Italy booth, coined “Giardino all’Italiana,” is designed as a reflection of the Italian lifestyle as well as the industry’s core values. Spanning two locations (booth #1220 and #1520), HDR conceived the booth as a modular framework that can be sustainably reused for future events while showcasing the breadth of available designs and applications of Italian ceramics in an inviting, biophilic environment. The firm selected tiles in warm tones and naturalistic designs from Ceramics of Italy member brands including Appiani, Ceramica Vogue, La Fabbrica, Lea Ceramiche, and Mirage, covering most surfaces of the booth including the floors and a three-dimensional grid structure as well as custom-built bench seating, countertops and tabletops. Throughout the day, visitors will be able to take a break from the show floor to sit and lounge in the open space while enjoying authentic Italian coffee and pastries in the morning and gelato in the afternoon from the café. The booth will also house an information desk where visitors can learn more about exhibitors in the Italian Pavilion and current industry initiatives including the new “Ceramics of Italy for Sustainability” campaign.


New Ceramics of Italy booth at Coverings 2023


For the second year, Ceramics of Italy will also create a special exhibit spotlighting the 2023 Tile Competition winners and their outstanding use of Italian ceramic and porcelain tile in projects across North America. Located in booth (#1415), the projects will be featured on a large graphic wall display to highlight the details and elements of each unique design ranging from the adaptive reuse of commercial spaces to modern, single-family homes.

With a continued focus on health and wellness, sustainability, timeless luxury, and outdoor spaces, visitors can expect to see a wide variety of tile collections and installation products in the Italian Pavilion that correlate with these trends. Advancements in technology have led Italian manufacturers to become top innovators in healthy living, especially in the kitchen and bath space, producing everything from ingenious ceramic cooktops with invisible induction systems to hygienic porcelain bathroom vanities and countertops. Additionally, visitors can expect to see warm tones, light blues, and greens reminiscent of nature dominating color palettes that bring a positive, calming energy and an overall sense of wellbeing. Sustainability also continues to be top of mind among Italian manufacturers who, through sustainable production methods, have created eco-friendly products that are LEED-compliant, Greenguard certified, EPD certified, and more. A sense of luxury and glamor can be seen throughout the pavilion as well. With Italian manufacturers reaching new heights in high-definition digital printing, hyper-realistic marble, stone, and wood varieties will be on display alongside artistic and biophilic renditions of ceramic wallpaper. Lastly, with the current boom in outdoor living, visitors will find an abundance of tile products designed specifically for outdoor use, including durable porcelain pavers, pedestals systems, special pool coping pieces, 3D tiles for exterior cladding, and large-format porcelain tiles for outdoor kitchen countertops and dining areas.

Alongside a panel of top industry experts, Kristin Coleman, marketing representative for Ceramics of Italy, will participate in the annual “Global Tile Trends” session, where they will discuss the latest trends in tile design and where the industry is headed next. This talk will take place on Tuesday, April 18 at 8am in Room S230C.

The Ceramics of Italy International Press Conference will take place on Wednesday, April 19 at 2:30pm in Room S210C where senior representatives from Confindustria Ceramica will remark on the state of the industry and new tile trends, innovations, and initiatives. They will also reveal the winners of the 2023 Tile Competition, featuring exceptional projects from distinguished architecture and design firms from across North America.


March 2023

Cer Magazine International 58 | 03.2023
Eco Design