Mirage Academy: when training becomes project culture
In an industry where innovation and expertise truly make the difference, Mirage Academy stands out as a project capable of transforming training into a genuine culture of design. The educational platform developed by Mirage Granito Ceramico was created with the aim of supporting and enhancing the professionals who bring the ceramic world to life every day: showroom consultants, agents, business partners and, soon, also architects and designers. It is an ecosystem designed to provide practical tools, up-to-date market insights, and new perspectives on materials, colours, storytelling, and consumer behaviour.
The programme takes shape through three complementary formats. Workshops delve into topics related to ceramic materials, colour use, and design storytelling; Masterclasses open up new perspectives on personal growth, relational dynamics, and motivation; Expert Labs focus on the technical potential of porcelain stoneware—viewed not merely as a high-performance material but as a true design resource. Each session becomes a moment of dialogue, enriched by the contribution of Italian and international speakers from the worlds of design, psychology, and design culture.
With multilingual classes and events held across different geographical areas, Mirage Academy looks to a global audience and meets the needs of an increasingly connected market. It represents the natural evolution of the Mirage philosophy—an enterprise that, for over fifty years, has been a benchmark within the Emilia ceramic district thanks to its aesthetic research, industrial sustainability, and production excellence. Through this initiative, training becomes a strategic investment in human capital and in the industry’s identity, helping to spread the quality of Italian ceramic design throughout the world.
Mirage Academy | Mirage Ceramiche
