FLORIM FLAGSHIP STORE MOSCOW
Thursday, October 12, the Group inaugurated a new institutional space for the Russian market. The concept and the external design have been studied by the internal project office and Florim Solutions division. Flagship store presents, in a wide and functional location, the bestsellers of Florim brands.
The space designed in collaboration with project professionals, is a platform for events, meetings, trainings and exposition that satisfies a variety of ambience proposals. This is the synthesis of ingredients of a Florim Flagship Store in Moscow, an institutional space just inaugurated in Stanislavskogo Street (Moscow – Taganskaya Metro), where he moved from his previous location.
Located in a prestigious residential area in the heart of the Russian capital, the showroom is a modern and elegant space that develops on a rectangular plan. The open space structure is designed to present all the bestsellers of Florim brands (Floor Gres, Cerim, Rex, Casa Dolce Casa – Casamood, CEDIT and FLORIM stone) but also to be a flexible and functional workplace.
The interior design concept is realized in stylistic continuity with other institutional headquarters – interprets the key concepts of the Florim Gallery of Fiorano Modenese and has been studied by the internal project office. The exterior design of the structure is the result of Florim Solutions division, that specializes in complex architectural solutions. The Flagship also includes an interactive room equipped with a video projector that can host conferences, events and educational trainings.
Wider and more functional space in comparison with previous location (where the company has been presented since 2014), goes in line with the Flagship Store of Milan and New York and the CEDIT Space in Milan. Moscow’s investment confirms once again the importance for the Group to establish a closer connection with project professionals to promote design and Made in Florim style in the world.
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