The first brand store for the new CEDIT – Ceramiche d’Italia collections was opened in December in Foro Buonaparte 14, Milan, in a two-level space with a total floor area of more than 200 m2.
The spaces stand out for beauty, art, architecture and design, confirming the brand’s target of high-end interior design professionals.
The CEDIT space maintains stylistic continuity with the showroom in Fiorano Modenese, given that both were designed by the Turin-based practice BRH+, and intends to engage visitors in an atmosphere that makes extensive reference to the company’s history and distinctive characteristics.
The street-level floor hosts a number of alternating installations which will provide a unique showcase of CEDIT’s solutions. The basement floor is devoted to large-format ceramic panels from the company’s various collections displayed in visually striking multimedia exhibits.