Cersaie 2021 returns with 600 exhibitors in 15 halls | by Andrea Serri
Cersaie is making its return from 27 September to 1 October in the Bologna Exhibition Centre, where some 600 exhibitors from 26 countries will completely occupy no fewer than 15 halls. A truly global show, it will further consolidate the signs of recovery that have begun to emerge in world markets by promoting in-person meetings between manufacturers, distributors, installers, architects and journalists.
A lot of effort has gone into ensuring the complete safety of everyone taking part in Cersaie at every stage of their journey. All associations and organisations involved in providing hospitality to exhibitors and visitors have pledged to strictly observe health protocols, a commitment made at the event held on 5 July in Palazzo Re Enzo and fulfilled through a multimedia programme entitled “Bologna together with Cersaie”.
This year’s Cersaie will accommodate stands ranging in size from a few tens of square metres up to a maximum of 400 square metres, allowing professional visitors to discover the latest new products. Attendees will also have the chance to enjoy high-quality accommodation and transport thanks to a 1.2 million euro agreement with the Italian Trade Agency ITA for destination management services. Cersaie is a truly international event with a programme that includes a Keynote Lecture by Pritzker Prize laureate Shigeru Ban, the G124 exhibition by Renzo Piano on redeveloping the suburbs, the Tiling Town installation showcases, the 18 Press Cafés and the Cersaie Designs Your Home consultancy service for homeowners.
This year’s Cersaie is also collaborating with new players operating in a wide range of different fields. The ten architecture firms in the Contract Hall work on major international projects that along with ceramic tiles and bathroom furnishings also make use of outstanding Italian products in the fields of lighting, outdoor design, wellness, kitchens and interior finishes, making them the perfect partners for discovering new opportunities.
One of the most exciting new aspects of this year’s event is Cersaie Digital, the technological platform that from 20 September to 8 October will give visitors the chance to find out more about Cersaie and its exhibitors, make appointments at the in-person show and interact with exhibitors online. Besides catering for the needs of our dramatically changed world, Cersaie Digital is first and foremost a useful tool for organising participation at the physical event in keeping with Cersaie’s mission as the ideal meeting place between companies and the market and between products and culture.
Also see the Cersaie 2021 programme of events