A new logo for the winning model of Serra Ceramiche

Ceramiche Serra evolves its logo to reconfirm and underline its identity


The new Logotype is solid in character and dynamic in design exactly like the reality it represents: a rapidly growing company characterized by exceptional efficiency and a clear market positioning
The clean and modern font well describes the young spirit that animates what for Victoria PLC Ceramics Italy is the driver for European and North American big box retailers, leader in the atomized red body and porcelain business.
The historic blue has evolved into a new pantone that vibrates with stability and safety, strengthened by the relationship established over the years with loyal customers.
The new Serra Ceramiche logo, clean and clear, represents a brand able to move with the times, which has expanded its product portfolio by offering higher value products, like porcelain stoneware and sizes that enrich the existing ranges.