Located in Fashion Avenue at the Dubai Mall, the new 123-square-metre Sergio Rossi store pays tribute to the world-famous elegance of Italian craftsmanship. The design concept aims to express the brand’s identity through interiors in which Italian style is evident in every detail, shade and inspiration. The in-house store planning team at Sergio Rossi explain the design process: “The Sergio Rossi Store project in Downtown Dubai was managed entirely by our team. Drawing inspiration from the concept behind our flagship store in Via della Spiga 26 in Milan – while reinterpreting some of its elements – we developed a fresh, original space with a number of distinctive new features. One of these is the Heritage Wall, an iconic element that powerfully conveys the brand’s identity and history.”
In line with this philosophy, the design team chose a palette of colours and materials that combine elegance with the practicality necessary for a retail environment. “The Sergio Rossi store in Dubai embodies sophistication and modernity,” continue the designers. “To emphasise these qualities, we selected products from Lea Ceramiche, which reflect the timeless elegance and attention to detail for which Italian craftsmanship is renowned. Their visionary design, technical performance and versatility make them ideal for architectural projects like this. The store is a harmonious space with a bold, magnetic personality. For the interiors, we used ultra-thin panels from the Pigmenti collection in the refined Mauve shade to create an elegantly ethereal atmosphere. Designed by Ferruccio Laviani, this collection represents the very essence of ceramics, bringing together material appeal, colour and technological innovation. The subtle surface textures add depth and movement, recalling traditional craftsmanship and making these ultra-thin (3.5 mm), large-format (3×1 m) panels a sophisticated yet practical choice.”
The choice of these ceramic surfaces also reflects a clear commitment to sustainability and environmental responsibility. The Pigmenti collection is certified 100% Carbon Neutral. After minimising raw material, energy and water consumption, CO₂ emissions and transport impact during production, the remaining lifecycle emissions are fully offset through the THINk Zero project.
