70th anniversary for Simas
Seventy Members celebrate 70 Years of Simas. An enterprise that continues to place its competitive strength in the quality of its relationship with its workforce—many of whom are either members or descendants of the founding members. People are the true protagonists in the story of the Società Italiana Manufatti Articoli Sanitari, which began in 1955 and is now led by General Manager Marco Giuliani and Commercial Director Marco Rossi. From its headquarters in Civita Castellana, the company produces 100% Made in Italy sanitary ware and engages in dialogue with the worlds of design and architecture, both in Italy and internationally.
The factory, expanded in the 1970s to span three vertical levels, is distinguished by a 7-kilometre-long transport system that moves 5,000 pieces at a time—from casting through to firing. A unique aspect of Simas’ production, carried out by 135 skilled workers, is the complete internalisation of all phases: from preparing raw materials to marking each item with a barcode—ensuring optimal traceability and quality control—alongside the institutional collective mark Ceramics of Italy.
Sustainability is a core focus, evidenced by the full recycling of ceramic waste and Simas’ role as a founding member of the Centro Ceramica di Civita Castellana, which boasts the most advanced system for recycling and reusing ceramic sludges and spent plaster moulds in the sanitaryware sector.
Design, and its ability to create identity and value, is an increasingly strong focus. Unlike others, Simas’ catalogue features photographs of real products rather than renders or graphic simulations. A distinctive emphasis is placed on colour: the 19 shades—available in both matt and glossy finishes—that define the PO·MO collection exhibited at Cersaie 2024 were among the key elements that contributed to the award for Best Bathroom Stand.
Simas continues to collaborate with both national and international design studios, which are currently developing new collections of wall-hung and floor-mounted washbasins and sanitaryware. These will be unveiled in a world preview at the upcoming Cersaie in September, followed by Milan Design Week 2026.
Top photo: Marco Giuliani (right), Simas General Manager, and Marco Rossi, Commercial Director Simas, during the press conference
