Moov Up

Ceramiche Keope presents Moov Up, the evolution of the historic Moov line, a style icon that celebrated ten years of success in 2025. The new concrete-look series opens an unprecedented design chapter, with surfaces defined by a fine and compact graphic texture, soft to the touch and rich in nuances.
A fluid, intergenerational and universal concrete, ideal for contract and residential projects with a modern and sophisticated character. From a technical perspective, Moov Up introduces the ULTRAmatt surface – patent pending in Italy – which enhances the material character of microcement while combining it with the performance of porcelain stoneware.