Florim opens in Seoul

A new Flagship Store in the creative heart of Gangnam

Florim continues its international growth strategy with the opening of a new Flagship Store in Seoul, strengthening its presence in the Far East after the launch of its Singapore showroom in 2019. The new space is located in the Gangnam district, the undisputed hub of fashion and design in the South Korean capital, renowned for its elegance and exclusivity.

The decision to invest in this market stems from the cultural affinity between Korean sensibilities and Florim’s design philosophy, which blends a passion for art, aesthetic refinement, and respect for tradition. This shared ground made Seoul a natural choice as the next step in the company’s global expansion.

The Flagship Store is set within a prestigious cultural and commercial environment, where global luxury brands, emerging designers, and iconic architecture coexist.

Located at 231 Hakdong-ro, the store’s large display windows showcase Florim’s porcelain slabs, emphasizing their versatility with thicknesses ranging from 3 to 20 mm—ideal for surfaces, integrated furnishings, and ventilated façades. The layout features both working areas and settings, including a fully functional kitchen, an elegant bathroom area by Elitique – developed in collaboration with Falper – and a section dedicated to advanced technical applications.

Like all the Group’s showrooms, the Seoul Flagship Store is designed as a multifunctional venue, a place for exchange and dialogue, hosting events, meetings, and presentations with the goal of sharing Florim’s values and fostering connections with the world of design and architecture.

This new opening further solidifies Florim’s global presence in major architecture and design capitals, joining the brand’s existing Flagship Stores in Milan, New York, Moscow, Frankfurt, London, Abu Dhabi, Rome, Los Angeles and Singapore.

www.florim.com