Road to Cersaie, Bologna – Italy

(June 2026) – The Cersaie roadshow has visited numerous Italian cities in recent weeks, reaffirming the unique role the exhibition plays on the international stage ahead of this year’s edition in Bologna from 21 to 25 September. More than a trade fair and business platform, Cersaie is an ecosystem of relationships, knowledge and culture that continues to evolve alongside the markets and professionals it serves.

The forthcoming edition boasts figures that reflect its extraordinary vitality. Sixteen fully occupied exhibition halls represent far more than an impressive figure: they are tangible evidence of the confidence companies continue to place in an event regarded as essential for professionals working in the world of surfaces, bathroom furnishings and design.

At a time of complex markets, constantly evolving international demand and challenges relating to energy, sustainability and competitiveness, Cersaie continues to serve as a major international business hub, bringing together manufacturers, distributors, retailers, contractors, architects, designers and tile installers from around the world. It is the ideal venue for forging relationships, strengthening partnerships and creating business opportunities that continue to generate value long after the exhibition has closed its doors.

But viewing Cersaie solely through a commercial lens misses the bigger picture. Over the years, the exhibition has established itself as a major cultural and educational platform, capable of interpreting and anticipating the key trends shaping the construction, architecture and design sectors.

The Keynote Lectures delivered by internationally renowned speakers – with this year’s event welcoming its fourteenth Pritzker Prize laureate – together with the Press Cafés and the many other moments of in-depth discussion, offer valuable insights into the transformations under way as well as the opportunity to discuss emerging economic and design scenarios and acquire useful tools for navigating change. Cersaie is increasingly becoming the place where product, culture and vision converge.

Alongside business and knowledge, the show’s experiential dimension is also playing an increasingly important role. The exhibition offers initiatives that engage directly with both professionals and consumers, enabling participants to acquire practical knowledge through hands-on learning experiences. Tiling Town demonstrates how the correct installation of ceramic surfaces – and the ability to resolve any issues that may arise – are fundamental to customer satisfaction. Likewise, Cersaie Designs Your Home gives homeowners the opportunity to consult qualified professionals and receive expert guidance on transforming their needs and ideas into high-quality residential projects.

By combining business, networking, culture and hands-on experience, Cersaie remains the ideal place to discover, understand and shape strategic choices for the future of the industry.