Over 340 international professionals invited to Bologna by the Italian Trade Agency

(September 2026) – Cersaie Business 2026, the international hospitality programme for specifiers and industry professionals from across the globe, is expanding and strengthening. From 21 to 25 September, the initiative is expected to bring more than 340 international delegates from 42 countries to Bologna, representing North America, Northern Europe, Central and Eastern Europe, the Middle East and Gulf countries, South America, Asia and Africa. These figures highlight the substantial growth of the project, up markedly from the 212 professionals who took part in the 2025 edition.

The long-standing collaboration with and support of ICE Agency enables Cersaie to welcome highly qualified prospective clients from the international markets of greatest strategic interest, including architects, designers, contract professionals, construction companies, general contractors, real estate developers and specifiers, kitchen manufacturers, wellness and leisure space builders, trade operators and specialist media. The trade sector, the tile fixing industry and the international press also remain at the heart of the hospitality programme, with delegations from leading international associations including the UK’s TTA (The Tile Association), Germany’s BDB (Bundesverband Deutscher Baustoff-Fachhandel e.V.) and the European federation EUF (European Union of National Tile Associations).

The delegates are selected through a joint effort involving ICE Agency’s international network, Confindustria Ceramica and its member companies. The aim is to bring together delegations composed exclusively of professionals with genuine business potential and a strong interest in ceramic and bathroom furnishings, tile installation and the other product sectors represented at the exhibition.

Now in its fifteenth edition, the initiative organised by Confindustria Ceramica in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and ICE Agency confirms the role of the International Exhibition of Ceramic Tile and Bathroom Furnishings as a global key networking platform. The allocated funding will support a wide-ranging action plan for Cersaie 2026, including the hosted buyers programme, part of the new exhibition installations, online and offline communication activities for the Ceramics of Italy brand, and international promotional initiatives such as the B2B events held in Germany and Austria in June 2026.