At Cersaie 2025, Italgraniti presented Italgraniti Going Mega, an exhibition space designed by architects and art directors Andrea Parisio and Giuseppe Pezzano. An immersive and theatrical journey where large ceramic slabs took center stage, transforming into architectural backdrops that redefine the very concept of surface.
The entire installation was conceived to enhance the beauty and versatility of the materials, turning them into a creative language and design tool, while offering visitors ever-changing and multifaceted perspectives along a gradually unfolding path.
The ceramic surfaces, arranged like scenic wings, narrated the brand’s many identities through its most iconic and innovative collections — from the material textures of cement to the timeless elegance of marble, culminating in the new Natural series, enhanced by RealUp® technology. This cutting-edge process ensures perfect alignment between ultra-high-resolution graphics and surface microstructures, achieving an extraordinary level of tactile and visual realism.
Within the stand, Italgraniti also unveiled the Italgraniti Boutique Hotel, an exclusive concept combining elegance, comfort, and material experimentation. The interiors – reception, lobby, bedroom, and bathroom – covered with Marble Touch, the new colors of I Cementi, and the new Natural collection, showcased the versatility and expressive strength of the large slab format, blending design and functionality in a contemporary vision of living.
Completing the experience, a materials library in the lounge area invited architects and designers to explore, touch, and experiment with the Group’s wide range of textures and finishes, discovering endless creative combinations.
Surfaces become architecture — a dialogue between innovation, design, and new inspiration.
Discover Italgraniti at Cersaie 2025
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