Projects

BMW Autodom car showroom - St. Petersburg

BMW Autodom car showroom

German cars meet Italian aesthetics in St. Petersburg
Author
Alessandra Coppa
Surfaces
Kermont
Distributor
Credit Ceramica
Year of completion
2008

A lightweight transparent structure with a dynamic spatial layout, the new BMW showroom in St. Petersburg stands out for its functionality and rationality and houses a visually striking display space that appeals to the most discerning customers. Steel, large windows and metallic furnishings are the key elements of a project that is intended to be repeated in different locations to convey a recognisable brand image based on matter and form.
The idea of repeating the same image in different places stems first and foremost from the need to project a clear message, which the well-known car maker believes is also conveyed through the architecture. Technology and elegance are expressed above all in the floor covering, a liquid mirror surface which reflects the car bodies that in some cases are suspended on floating platforms. The Project collection porcelain tile produced by Rondine Group brand Kermont helps to shape the ambience through plays of light, creating a unique setting for the showcased cars. The result is a space with a strong personality based on attention to detail and a choice of materials that combine strength and functionality with outstanding aesthetic qualities. The Project series delivers the high technical characteristics of double-filling porcelain tile, including durability and resistance to intense foot traffic. The research and development department plays an important role in Rondine’s philosophy and the company earmarks significant resources for technical and aesthetic product innovation.
The intense black tone was chosen for the car showroom, while the bar corner reserved for BMW customers is bathed in the luminosity of the London colour, both tiles produced in a 30×60 cm size. In both applications, the Project series has demonstrated a high degree of versatility for use in small and large spaces alike. The dealership, a recent and difficult to categorise building typology, has a strong sense of theatricality in which the display areas are conceived as a stage on which the actors – the cars – are cast in clear roles, from walk-on parts to leading players. It is a form of architecture that belongs to an industry and a brand, that conveys the dual concepts of corporation and home: sheltered, welcoming spaces, technological envelopes that unite container and contents within the same construction rationale.
Every choice, every decision, every detail – from conception of the space through to the materials used and the design of the furnishing elements – stems from choices relating essentially to communication. The exhibition space becomes an icon capable of conveying the image of the BMW car manufacturer through ambitious architectural solutions.

Tiles
Kermont, Project Series, polished
Type
porcelain stoneware
Sizes
30x60 cm
Colours
Black and Grey
Technical characteristics
Water absorpion (ISO 10545-3): 0,02%
Frost resistance (ISO 10545-12): conforme
Modulus of rupture and breaking strength (ISO 10545-4): 48 N/mmm2
Slip resistance (DIN 51130): R9
Thermal shock resistance (ISO 10545-9): conforme
Certifications and awards
ECOLABEL
EMAS
ISO 14001
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