Projects

Scarabeo Ceramiche Headquarters - Fabrica di Roma (VT)

A building with two souls

A two-floor building with showrooms and new offices uses cacao-coloured ceramic cladding to underscore the functional and structural diversity of the volumes
Author
Silvia Airoldi
Architect
Chiara Soldateschi
Surfaces
PANARIA CERAMICA
Year of completion
2014

A factory with a covered area of 12,000 sq.m in the Civita Castellana ceramic district in the province of Viterbo, with a third of its power derived from photovoltaics and with systems to reduce the environmental impact of its processes. In the lengthy curriculum of Scarabeo Ceramiche – the sanitaryware manufacturer established in 1974 – the most recent entry concerns the factory’s expansion by 2000 sq.m to house showrooms and additional office space. The design, by Chiara Soldateschi, covers the construction of a new two-floor extension to the existing building at Fabrica di Roma. The structure, with its layout of 13.95 m x 18.06 m, is integrated into the complex, even if in reality it is separated by a gap of ten centimetres to satisfy local earthquake safety legislation. The concept separates the functions architecturally (showroom on the ground floor and work space on the first). The fully glazed two-floor building, full of light, has been built on a 1.5 m basement, thus resolving the company’s need for a showroom and meeting area on the upper floor, with access via a steel stairway designed by the architect herself. There are two accesses, via the showroom or via the independent entrance connected to the offices in the old building, to the new work areas distributed around a central courtyard, equipped as a roof garden and covered by a glass skylight to ensure abundant natural lighting. The design plays with the contrast between the sense of lightness, reduction and transparency of the ground floor and the compactness, fullness and solidity of the upper floor. The designer has emphasised the importance of the envelope by using a ceramic cladding, in line with the company’s core business, using Aisthesis 0.3 panels from Panaria Ceramica, the Zero.3 Gres Laminato collection in the original cacao colour, cut to the 50×120 cm size to precisely cover the volume. The choice was driven by the versatility and functionality of these porcelain panels, made in the large 100×300 cm size with a thickness of 0.3 cm using Zero.3 technology. The resulting panels are lightweight, which facilitates installation, and the type of material makes it possible to make variable size modules, as well as design solution for a wide range of requirements. In this case the designer, Chiara Soldateschi, was looking for a way to add a touch of personality.

Tiles
Panaria Ceramica, Aisthesis 0.3
Type
porcelain stoneware
Sizes
50x120 cm
Colours
Cacao
Technical characteristics
Water absorpion (ISO 10545-3): E ≤ 0,1%
Chemical resistance (ISO 10545-13): ULA UHA
Resistance to deep abrasion (ISO 10545-6): conforme
Stain resistance (ISO 10545-14): conforme
Frost resistance (ISO 10545-12): conforme
Modulus of rupture and breaking strength (ISO 10545-4): Conforme
Slip resistance (DIN 51130): BCR Tortus > 0,40, DIN 51130 R9, ASTM C1028 > 0,60
Thermal shock resistance (ISO 10545-9): conforme
Crazing resistance (ISO 10545-11): conforme
Linear thermal expansion (ISO 10545-8): conforme
Certifications and awards
LEED
ISO 14001
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